Have you ever lost a bear?
Orsari’s has –
and they’d love to have him back!
Harvey, their mascot, went on
a grand journey to try and tell
people about this great
restaurant in the woods –
Because sometimes you need to approach people first, before they’ll come to you!
This campaign for Orsari’s Diner and Catering toyed with the concept of ‘Missing Pet’ posters, putting the restaurant’s mascot into the spotlight.
With a combination of a fun poster campaign, real-life prizes, an interactive instagram treasure hunt and a food truck pop-up, this multidisciplinary campaign was fun, versatile, and – just like the restaurant – very local!
TREASURE HUNT
The instagram treasure hunt served to engage the customers, and build rapport
with the mascot – Clearly, a cuddly bear in need is a strong motivator!
(Though the prizes and vouchers left behind at every location probably helped…)
FOOD TRUCK
At the end of the treasure hunt, the clues to the last hiding spot
led to the location of the pop-up food truck, and bringing the restaurant,
hidden away in the woods, to the people for a couple precious days-
And creating a hunger for more – this time in the lovely, enjoyable
forest surroundings!